Retail Analytics Democratization
Cape Union Mart, a prominent South African retail group, has successfully transformed its merchandising operations with the help of Brandivio Analytics. Overcoming challenges such as manual data preparation, limited access to visual analysis, and spreadsheet reliance, Brandivio Analytics brought about significant improvements.
With a 90% enhancement in omni-channel visibility, 100 hours of manual data preparation eliminated, instant access to performance metrics, and a complete view of all channels, the impact has been transformative. Now serving as the central source of product and inventory performance, Brandivio Analytics has empowered teams and enabled Cape Union Mart to become a data-led retailer, driving innovation and growth.
Cape Union Mart Transforms Merchandising with Brandivio Analytics
The Cape Union Mart Group is one of South Africa’s most successful retail brands. Founded in 1933 by the late Philip Krawitz Sr., the company built its reputation on quality merchandise and exceptional customer service. Today, Cape Union Mart operates 300+ stores across South Africa, Namibia, and Botswana, managing multiple brands while leading in garment technology and market innovation.
Despite its best-in-class global merchandise systems, merchandise analytics and reporting remained a challenge—one that required automation and intelligent data access.
Why Cape Union Mart Chose Brandivio
Cape Union Mart leveraged Brandivio Analytics to stay ahead of the digital curve. With its AI-powered, real-time analytics platform, Brandivio provided:
✅ 90% improvement in omni-channel visibility
✅ 100+ hours saved per month by eliminating manual data preparation
✅ Instant access to key design and category trends
Challenges Before Brandivio
🔹 Manual Data Preparation – Planners spent up to 80% of their week manually preparing data.
🔹 Lack of Visual Analysis – Product images had to be pulled separately and manually added into spreadsheets.
🔹 Spreadsheet-Based Metrics – Key performance data was stored in spreadsheets, leading to inefficiencies and inconsistent reporting.
🔹 Limited Omni-Channel Visibility – Separate e-commerce and retail inventory systems prevented real-time sales tracking.
The Brandivio Advantage: A Tailored, Intelligent Solution
Brandivio provided a customized analytics solution that transformed how Cape Union Mart’s teams interact with data.
📊 Productivity Gains
"With Brandivio, manual data prep has been reduced by 75%. Key seasonal analysis that used to take a planner up to three days is now ready in under one hour."
— Anisha Naidoo, Planning Manager
🎨 Enhanced Visual Analysis
"Brandivio is the ultimate tool for buyers. It’s so visual, and our teams love using it to track design and attribute trends in real time."
— Shelley Prinsloo, Planning Executive
⚡ Instant Access to Performance Metrics
Brandivio’s real-time dashboard gives teams access to smart performance metrics at a style, category, and size level. This shift from manual spreadsheets to real-time analytics has unlocked company-wide insights.
🌍 Complete Omni-Channel View
"Brandivio gives us the ability to respond to trade across our channels faster. We can instantly see inventory levels across e-commerce, physical stores, and warehouses, understand sales trends, and develop customized online strategies."
— Shelley Prinsloo, Group Merchandise Executive
The Impact: A Data-Led Retail Transformation
Brandivio Analytics is now Cape Union Mart’s central source of truth for product and inventory performance. With 180+ active users leveraging Brandivio’s cloud platform, the company has fully transitioned into a data-driven retailer, ensuring smarter decisions, faster execution, and optimized profitability.
